In-car iPod – let’s do one properly!

Why is it everyone seems to think that to play our iPods in the car we want some stupid bit of plastic on a stalk, with wires going in to the back of the existing hi-fi, all at great installation expense? What we want is an in-car hi-fi which you can slam the iPod into, just like a cassette (or an oldschooltastic 8-track). Why does nobody make one? Yes, something like this:

in-car-iPod-8-track-cassette-style

Or perhaps someone does make one. If so, let me know!

Best CDs of 2005 – a definitive list

Yeah, OK, maybe not that definitive, I reserve the right to amend this when people remind me of something obvious which I’ve forgotten. But at the moment it’s definitely, definitely this:

1. Achtung Bono by Half Man Half Biscuit

2. Takk by Sigur Ros

3. Aerial by Kate Bush

4. The Girl Who Couldn’t Fly by Kate Rusby

5. Tales from Turnpike House by St.Etienne

6. You Could Have It So Much Better by Franz Ferdinand

7. Confessions On A Dance Floor by Madonna

8. Eye to the Telescope by KT Tunstall

9. Warnings/Promises by Idlewild

10. Light and Shade by Mike Oldfield

Honourable mention, although it’s just a bit too silly for inclusion, to Rock Swings by Paul Anka.

And I don’t include compilations or live albums, but in the latter category, best efforts by far were Live at Earls Court by Morrissey and Minimum-Maximum by Kraftwerk.

So there.

Onsite Advertiser Sign-up: P45s for the Ad Sales team?

I’ve read loads of reports about the new Google Onsite Advertiser Sign-up facility and seen one semi-decent discussion of it, but nobody quite seems to have got it yet. Advertisers can now choose a site and say to Google: “manage my ads on this site please – I’m not going to book direct any longer.”

For the past couple of years, I’ve been saying that whilst AdWords has made Google one of the largest advertising mediums in the world, the most significant thing about AdSense is that it’s making Google the largest media buyer in the world. Several more pieces are needed along the way for this to fully happen, but with the introduction of image ads (giving the advertiser more choice) and now Onsite Advertiser Sign-up, we’re getting there. Think about it: you can now put the ad you design on the site you want it to be on, via Google. Job done. Google takes a commission (from the publisher, just like with conventional media buying), and Google provides all the feedback and stats (just like a conventional media buyer would if they were any good).

But how will this affect publishers? Let’s look at it from the advertiser’s point of view. Supposing you’ve traditionally booked your ads direct on your chosen site with that site’s local ad sales rep. Chances are, the site won’t be offering nearly as sophisticated a reporting service as Google, never mind a trustworthy pay-per-click service (if that’s what you want, and I suspect most B2B advertisers do). So quite frankly, why not book with Google now, rather than the site’s local ad rep? If this starts to happen in a major way, it can only erode further the cost-effectiveness of having ad sales people out in the wild.

Sure, publishers don’t have to allow “Onsite Advertiser Sign-up”, i.e the facility for advertisers to book through Google instead of directly. But they may have to if the advertisers demand it.

Explorer Destroyer – Switch to Firefox, Make money from Adsense

You already want people to switch to Firefox. Now’s the time to get serious about it. Google is paying $1 for each new Firefox user you refer.

This is pretty amazing. Now you can advance your ideals, save people from popups and spyware hell, and make some serious money. Millions of people have heard about Firefox and are ready to switch – all they need is a friendly push.