Pitching for the lucrative tourist market

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This photo in The Times today caught my eye. No, not the people coming out of the tube station at Piccadilly Circus. But what’s showing on the massive animated advertising hoarding in the background. Can anyone explain it? Sadly, the blokes with the mobile tat stalls in the area only seem to have knockoff Man Utd, Chelsea and Brazil shirts, so if this curious piece of publicity inspired anyone to change their allegiance to the Tractor Boys, sadly there was no chance of it translating into an impulse merchandise buy.

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