A nice juicy Grocer’s Apostrophe example

Grocer's Apostrophe example from T-Mobile

Oooh, nice. The most expensively-placed grocer’s apostrophe I’ve seen for a long time. A half page advertisement in The Times doesn’t come cheap. And when your ad only has a few words on it, well, proof-reading isn’t that onerous a task. But apparently it was all a bit much for T-Mobile and its ad agency. The company is merging its services with Orange, by the looks of things, and I wonder if a new advertising agency is responsible?

6 replies on “A nice juicy Grocer’s Apostrophe example”

Classic Grocer’s Apostrophe use – the copywriter not only missed the “charge’s” opportunity but also the “place’s” opportunity – but that’s an essential part of the magic of the Grocer’s Apostrophe.

Consider the delightful “Beer’s and Tacos” and “Pie’s Chip’s and Peas”

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