If you haven’t seen it yet, the Cambridge Independent is a major new weekly newspaper for the area. I’ve really put this blog post up because a month after its launch, the newspaper still hasn’t managed to get Google to rank its website at all, and I suspect a lot of people will be searching for it online in vain. So here’s a link to the newspaper’s website!
I suspect that in the rush to get the print issue out (which is rightly the main thing), the newspaper neglected to invest in a little search engine optimisation, which might have made a big difference to its online traffic and the general awareness of the title.
The newspaper itself has got off to a good start, but you’d expect a quality product as it clearly has a decent amount of investment and it includes a lot of experienced former Cambridge News people on its staff.
My local newsagent on Cherry Hinton Road reports that although there was very little interest or awareness of the newspaper at its launch, after three weeks copies started to shift in quite decent numbers, and he’s been quite impressed. My own full self-interest disclosure coming up: I’m a member of Smarter Cambridge Transport, and the newspaper has given us a regular column, which I got to write this week (see below).
Copies are £1, but less if you take out a regular subscription, which seems to be a decent offer. They give you vouchers which you can redeem at your newsagent each week, or (round here at least) you can leave them with the newsagent and have it delivered.